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Internal Department Breakdown

**All directors are required to attend our GBMs and semesterly directors meetings, have notifications turned on for Slack, respond in a timely manner, and communicate availability for tasks and progress made on any assigned task. 

 

Directors: 4

Assistant directors: 11

Department total: 15

 

Department overviews

  • Multimedia (2)- 1 director, 1 assistant directors 

  • Social Media (7)- 1 director, 6 assistant directors 

  • Copywriting (3)- 1 director, 2 assistant directors 

  • ICON (3)- 1 directors, 2 assistant directors

 

Multimedia Director: Oversees photography, videography, and content editing for all Ad Society events throughout the semester. Directors are expected to attend all GBMs and events or ensure a designated team member is present to capture high-quality content. Acts as the first line of approval before the VP of Internal.

  • Assistant Director - Multimedia: Support the director in ideation, planning, and execution of visual content. Collaborate on both photo and video coverage to ensure deliverables meet Ad Society’s standards.

 

Social Media Director: Oversees all Ad Society social platforms. Works with the VP of Internal to follow the content calendar and deliver creative assets as needed. Handles gathering multimedia content from the multimedia director for posting. First line of approval before VP of internal. 

 

Platform: Instagram

  • Assistant Director - Media Coordinator (Instagram): Helps develop engaging Instagram content that aligns with brand voice and encourages interaction. Supports social media director with feed cohesion, content scheduling, performance analytics, and audience engagement.

  • Assistant Director - Copywriting: Writes captions and copy for Instagram posts and stories (captions and text.) Works under the direction of the Media Coordinator.

  • Assistant Director - Graphic Design: Designs visual elements for Instagram content. Collaborates with the Media Coordinator and Copywriting AD. 

 

Platform: LinkedIn

  • Assistant Director - Media Coordinator (LinkedIn): Helps develop engaging LinkedIn content that aligns with brand voice and encourages interaction. Supports social media director with feed cohesion, content scheduling, performance analytics, and audience engagement.

  • Assistant Director - Copywriting: Creates professional copy for LinkedIn posts. Supports LinkedIn Media Coordinator with brand-aligned messaging. 

  • Assistant Director - Graphic Design: Designs all visual elements for LinkedIn. Ensures brand consistency across assets.

 

Copywriting Director: Manages all major copy projects, including website content, flyers, posters, and blogs. Delegates tasks, provides feedback, and ensures quality control. First line of approval before the VP of Internal.

  • Assistant Director- Blog: Writes long-form, industry-related content every two weeks for LinkedIn and internal blogs. Follows assigned topics and receives feedback from the Copywriting Director. Can delegate some blog issues to be written by other copywriters as long as feedback is given and content is reviewed first.  

  • Assistant Director - General Copywriting: Provides support across all departments (Social Media, Multimedia, ICON, etc.) by assisting with copywriting tasks as needed. 

 

Graphic Design Director:Manages all major design projects, including website content, flyers, posters, and blogs. Delegates tasks, provides feedback, and ensures quality control. First line of approval before the VP of Internal. 


 

Publications Director: Leads the concept, layout, and execution of ICON, Ad Society’s monthly digital magazine recapping events, GBMs, speaker highlights, and upcoming programming. Responsible for creative vision, structure, and overall publication quality. Acts as the first line of approval before the VP of Internal.

  • Assistant Director - Copywriting: Writes editorial content for ICON issues, including member spotlights, section headers, and body copy. Collaborates closely with the director to maintain tone and clarity.

  • Assistant Director - Graphics Design: Designs graphics and layouts for ICON publications. Works closely with the director to maintain visual consistency and creative direction.

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External Department Breakdown

**All directors are required to attend our GBMs and semesterly directors meetings, have notifications turned on for Slack, respond in a timely manner, and communicate availability for tasks and progress made on any assigned task. 

 

Directors: 

Assistant Directors:

Total: 

 

Overview: 

Events (2) - 1 Director, 1 Assistant

Speakers (2) - 2 Directors

MemberBiz (2) - 2 Directors

Trips (4) - 2 Directors, 2 Assistants (I feel like more is better here, so that planning the trips is not super overwhelming).

Opportunities and Crafts (2) - 2 Directors 

 

Events Directors: In charge of planning icebreakers and activities for GBMs, and other member-bonding events for Ad Society. This includes but is not limited to collaborations with other student organizations. Some things included are planning GBM Icebreakers, awards for Icebreaker winners (like merch stickers), a holiday-themed social party in Fall (Halloween or Winter Break) and Banquet in Spring, and one board-bonding event per semester. 

  • Assistant Event Director: Support the director in creating, planning, and executing all events, including GBM Icebreakers, parties/banquets, and events. 

 

In the past, we have done the following events (check old Insta posts for more details):

  • Halloween Costume Party x Fat Tuscan Cafe: Venmo $10 limited tickets 

  • Culinary Arts Student Union (CASU) x Ad Society: cooking workshop

  • New Member Retreat Pool Party at The Retreat at Gainesville Apartments

  • Winter Tacky Sweater Party at Craftsman Apartments: Venmo $5

  • Ad Society Football Tailgate

  • End of Semester Into the Jungle Banquet 

 

Speakers Directors: In charge of contacting UF alumni and other potential speakers to speak at GBMs and networking panels. Handles communication with professionals in our industry (Note that this does not include the CJC Advertising Advisory Council (“Ad Council”) as they are directly connected to the President). 

  • Continue outreach to Ad Society/UF alumni on LinkedIn 

  • GBM Presentation: Cool Ad Society Alumni of the Week! 

 

Member Biz “Business” Directors: In charge of marketing Ad Society to improve member engagement and retention. Tasks include managing tabling events at student organization fairs and managing/creating the Rookie/Guru program. Rookie/Guru is a two to three-day event each semester where members meet and complete activities together, sign up to become a rookie or a guru, and are paired together as mentors and mentees for all things advertising. 

  • Manage tabling at Turlington and student org fairs (ex. advnt release party) 

    • Open to all directors to gain members (should we have a requirement?) 

  • One Rookie / Guru social event per semester outside of reveal 

  • GBM Presentation: Rookie / Guru Pairing of the Week!

 

Trips Directors: In charge of planning trips for Ad Society. Collaborates with the VP of External to email potential agencies to visit, plan the itinerary, and attend the trip while acting as a liaison between Ad Society and the agencies. Trips' directors will network with professionals and collaborate with the Finance Team to budget and plan. 

  • Assistant Trip Director: Support the Trip Directors by handling the emails and correspondence with professionals, alumni, and agencies.  

  • Fall: Miami/Tampa? | Spring: New York? 

    • Must confirm with Dan and reach out to guest speakers from March  

  • Do it application-style so we can prioritize members who drive 

  • Three agency tours max in one day (too tired for more) 

  • GBM Presentation: Marketing Team/Agency of the Week!

 

Opportunities and Crafts Directors: This director will create one campaign competition per semester (Ad Dash) and be responsible for planning, budgeting, and organizing the event. Also responsible for planning career-focused workshops and sharing internship opportunities on Slack. In the Spring, Ad Society collaborates with the Agency and the Public Relations Student Society of America (PRSSA) for Brand Bowl.

  • Assistant Opportunities Director: Assist the Directors with the execution of the Opportunities for the club, like sharing internship opportunities on Slack. 

  • Assistant Crafts Director: Assist the Directors with the execution of crafts and the AdDash for each semester. 

  • One workshop per semester 

  • Collaborate with CJC orgs

  • GBM Presentation: Internship Opportunity of the Week! 

 

In the past we have done the following workshops (check old Insta posts for more details):

  • LinkedIn Woke-Shop: a peer-review workshop using tips from a LinkedIn corporate marketer!

  • Multicultural Advertising Intern Program (MAIP) Working Session: get your application finished with the help of MAIP Alumni!

  • Branding Workshop with Dan Windels: Zoom

  • Basics of Design Accessibility: why and how do you implement it? Zoom

  • Facebook University Product Design Internship: learn and apply! 

Finance Department Breakdown

**All directors are required to attend our GBMs and semesterly directors meetings, have notifications turned on for Slack, respond in a timely manner, and communicate availability for tasks and progress made on any assigned task. 

 

NO PRIOR EXPERIENCE IS REQUIRED FOR THESE POSITIONS. 

Our finance team focuses on managing Ad Society’s finances and fundraising efforts. They ensure that Ad Society has the necessary funds to support its activities. 

 

Finance Team: Works on Excel and PayPal with VP of Finance. Should have experience (not required!) in budgeting and making financial decisions for socials and events, food and catering at GBMs, and trips.

 

1 Finance Director
Oversees Assistant Directors and supports the VP of Finance with budgeting and financial planning.
Responsibilities:

  • Supervise Assistant Directors of Fundraising

  • Help manage budgets, expenses, and PayPal activity

  • Support dues collection and financial records

  • Communicate with exec board on financial needs

Skills: Organized, detail-oriented, comfortable with spreadsheets, leadership experience a plus

2 Assistant Directors of Fundraiser Event Planning
Focus on bringing in money through creative event planning and logistical fundraising efforts while also supporting other financial operations.
Responsibilities:

  • Help plan and run fundraising events like headshot fundraisers, banquets, 

  • Track earnings and assist with dues

  • Collaborate with other teams for fundraising tie-ins

Skills: Creative, dependable, good with tracking details, team-oriented

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